d.nation — Contemporary design, made kinder
At d.nation, we believe beautiful interiors shouldn’t cost the earth—or a fortune. We create and curate modern home décor made in small batches with considered materials, so you can dress your space with pieces that feel good, look timeless, and last.
What we stand for
Design first. Clean lines, sculptural forms and a calm, contemporary palette.
Made close to home. UK-based production and partnerships wherever possible.
Small-batch & mindful. Limited runs reduce waste and keep quality high.
Accessible by design. Thoughtful pricing across a range of budgets—great design for more homes.
Honest materials. We prioritise durable, responsibly sourced components and recyclable packaging.
What we do
We bring together a tight edit of modern home pieces—vases, ornaments, lighting, wall art and gifts—crafted with care and built to be enjoyed every day. Many items can be customised in colour or finish to suit your space, keeping your home personal and unique.
Why choose d.nation
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Not on the high street: Small-batch production means you won’t see our designs everywhere.
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UK-made quality: Shorter supply chains, better oversight, lower shipping miles.
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Long-lasting style: Calm, modern forms that outlive fast trends.
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Customer-kind: Clear pricing, fast UK delivery options, and responsive support from real humans (yes, we’re proud people-pleasers).
New: Home fragrance, thoughtfully done
We’re launching a small, exclusive range of home fragrance crafted in the UK with natural essential oils and high-quality ingredients—clean, modern scents designed to complement your space (and gift beautifully).
Our promise
We’ll keep designing with integrity, making in small quantities, and pricing fairly—so you can build a home you love, piece by piece, without compromise.
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d.nation | Contemporary design, made accessible.
OUR MISSION
At D Nation, our Mission is to redefine retail with a focus on sustainability and personalisation. We partner with visionary designers to offer bespoke pieces, reducing waste and celebrating craftsmanship. Our made-to-order approach ensures that every item is as unique as its owner, with a commitment to quality and care for our planet.
OUR STORIES
Every piece at D Nation has a story. Our journey began with a passion for design and a desire to create. By collaborating with talented creators, we've curated a collection that reflects a fusion of styles and stories. From concept to creation, our designs are a testament to our commitment to innovation and individuality.
OUR APPROACH
Our approach is centred around you. We believe in offering not just products, but experiences. You are not just a customer, but a co-creator. From customisation options that allow you to infuse your personality into each piece, to our commitment to sustainable practices, we're here to bring your unique vision to life. Each product is made-to-order, ensuring exclusivity and reducing waste, all while upholding our high standards of quality.
OUR PHILOSOPHY
At D Nation, we believe in the power of design to shape our future. We champion creativity, sustainability, and individuality in every piece we offer, transforming homes with designs that are as conscientious as they are captivating.